Franchise (Business
Dictionary):
Arrangement where one party (the franchiser)
grants another party (the franchisee) the right to use its trademark or
tradename as well as certain business systems and processes, to produce and
market a good or service according to certain specifications. The franchisee
usually pays a one-time franchise fee plus a percentage of sales revenue as
royalty, and gains (1) immediate name recognition, (2) tried and tested products,
(3) standard building design and décor, (4) detailed techniques in running and
promoting the business, (5) training of employees, and (6) ongoing help in
promoting and upgrading of the products.
Franchises are an easy
way for an investor to have ownership rights without the responsibility of actually
managing. Franchising is the business structure for large fast food companies
like McDonalds, Burger King, Starbucks, Taco Bell, Subway, Pizza Hut, KFC, etc.
McDonald’s is the largest fast food chain in the world with 35,000 outlets
across 119 countries, employing 1.7 million people. Starbucks is now the
largest coffee company in the world with 23,000 stores across 64 countries.
From a technological or logistical perspective, there is no reason these companies
should have such domination over flipping burgers, making a sandwich, and
brewing a cup of coffee.
In 19th century
America, most businesses were locally owned and managed by the same people. As
sole proprietorships, profits would stay with the owners, providing a livable
income. In a food franchise, ownership is separate and absent from the
management/operations of the food establishment. Operators (cooks) are reduced
to a non-livable minimum wage and the local manager doesn’t fare much better.
Profits are skimmed to support an absentee owner who has no real interest in
the local community nor in the managing/operating of the food establishment. The
franchisee pays royalties to the corporation to govern that aspect. The food is
engineered, standardized, unhealthy, but cheap. Culinary creativity is
nonexistent at the establishment level.
The CEO of McDonald’s
has a yearly salary of $16M with generous salaries cascading through the
executive leadership. That’s a lot of burgers. Each franchise can cost $2-5$MM.
A local burger joint should not cost millions to start, but somehow it does and
it’s still profitable. What could have been a local establishment that supports
a livable income for sole proprietorships is an establishment that reduces
cooks to minimum wage with absentee owners skimming all the profits, skewing
wealth to the few, wealth that could have gone to the many.
Today, the preponderance
of fast food franchises are owned by LLCs, a financial vehicle that obscures
ownership and liabilities. Absentee owners have no concern for the local
community nor for the workers. They just want a rate of return. Many LLCs are
of foreign origin, the entry price to gain citizenship in America.
Merely taxing the
wealthy will not fix the problem of skewed wealth. Changing the financial
vehicles that propagate skewed ownership will fix the problem of skewed wealth.
Limiting the proliferation of fast food franchises is an easy first step to fixing
the problem of skewed wealth.