Realeyes

Surveillance Series

The Age of Surveillance Capitalism by Shoshana Zuboff, 2019, Excerpts

Realeyes says that its data sets contain over 5.5 million individually annotated frames of more than 7,000 subjects from all over the world: “We are continuously working to build the world’s largest expression and behavior datasets by increasing the quality and volume of our already-existing categories, and by creating new sets—for other expressions, emotions, different behavioral clues or different intensities. Having automated this process, it can then be scaled up to simultaneously track the emotions of entire audiences.”

A Realeyes white paper explains that its webcams record people watching videos in their homes “so we can capture genuine reactions.” Algorithms process facial expressions, and “emotions are detected, aggregated, and reported online in real time, second by second enabling our clients to make better business decisions.” Realeyes emphasizes its own “proprietary metrics” to help marketers “target audiences” and “predict performance”.

Realeyes: https://www.realeyesit.com/