On the way to the Grand Canyon for a family vacation in summer of 2010, we passed through Kingman, Arizona on the old Route 66. Pictured is a billboard promoting the governor of Arizona, Jan Brewer, “doing the job the feds won’t do” with the ‘o’ in ‘won’t’ depicting the Obama symbol. Using a popular WWII poster, a much younger Jan Brewer is pictured as Rosie the Riveter. “Doing the job the feds won’t do” is in reference to Arizona’s controversial immigration policy regarding the protection of its borders. Whether one agrees with Arizona’s immigration policy or not, Governor Jan Brewer's billboard demonstrates that billboards still play a key role in the promotion of a public opinion.