The modern billboard got its start in the late 1800s in a competitive rough-and-tumble billposter industry. The outdoor industry is now a multimedia, global operation where Viacom, Clear Channel, and Lamar are the dominate players. This series examines how the billboard industry formed and developed, along with its controversies, excerpting from Buyways by Catherine Gudis, 2004. Brilliant book. And what is the advertising vision of the future? Are you ready for Branded Cities, Digital Billboards, and Walking Billboards? It’s a growth industry.
Most famous of all New-Deal images is “After the Louisville Flood,” by photographer Margaret Bourke-White, which features black flood victims in line at a relief agency being virtually run down by the looming white family of the “American Way” billboard beside them