The modern billboard got its start in the late 1800s in a
competitive rough-and-tumble billposter industry. The outdoor industry is now a
multimedia, global operation where Viacom, Clear Channel, and Lamar are the
dominate players. This series examines how the billboard industry formed and
developed, along with its controversies, excerpting from Buyways by
Catherine Gudis, 2004. Brilliant book. And what is the advertising vision of
the future? Are you ready for Branded
Cities, Digital
Billboards, and Walking
Billboards? It’s a growth industry.
Most famous of all New-Deal images is “After the Louisville Flood,” by photographer Margaret Bourke-White, which features black flood victims in line at a relief agency being virtually run down by the looming white family of the “American Way” billboard beside them
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