08 February 2017

Managing the Bewildered Herd

Media Control by Noam Chomsky, 2002, Excerpts

People have to be atomized and segregated and alone. They’re not supposed to organize, because then they might be something beyond spectators and enter the political arena. That’s really threatening. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you’re watching and to have nice values like harmony and Americanism. Every once in a while you call on them to chant meaningless slogans like “support our troops.”

You've got to keep them pretty scared, because unless they’re properly scared and frightened of all kinds of devils that are going to destroy them from outside or inside or somewhere, they may start to think, which is very dangerous, because they’re not competent to think. Therefore it’s important to distract them and marginalize them.

The media is a corporate monopoly. They have the same point of view. The two parties are two factions of the business party. Most of the population doesn’t even bother voting because it looks meaningless. They’re marginalized and properly distracted. The population has to be driven back to the apathy, obedience and passivity that is their proper state.

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