10 June 2015

Power Elite Propaganda

The Lucifer Effect by Zimbardo, 2007, Excerpts

“The power elite is composed of men whose positions enable them to transcend the ordinary environments of ordinary men and women; they are in positions to make decisions having major consequences. They are in command of the major hierarchies and organizations of modern society. They rule the big corporations. They run the machinery of state and claim its prerogatives. They direct the military establishment. They occupy strategic command posts of the social structure, in which are now centered the effective means of power and the wealth and celebrity which they enjoy.  Whether they do or do not make decisions is less important that the fact that they do occupy such pivotal positions: their failure to act, their failure to make decisions, is itself an act that is often of greater significance than the decisions they do make.” [The Power Elite by C. Wright Mills, 1956]

When a power elite wants to destroy an enemy nation, it turns to propaganda experts to fashion a program of hate. It requires a “hostile imagination,” a psychological construction embedded deeply in their minds by propaganda that transforms those others into “The Enemy.” That image is a soldier’s most powerful motive that loads his rifle with ammunition of hate and fear. The image of a dreaded enemy threatening one’s personal well-being and the society’s national security emboldens priorities to turn plowshares into swords of destruction.

It is all done with words and images. The process begins with creating stereotyped conceptions of the other, dehumanized perceptions of the other, the other as worthless, the other as all-powerful, the other as demonic, the other as an abstract monster, the other as a fundamental threat to our cherished values and beliefs. With public fear notched up and the enemy imminent, reasonable people act irrationally, independent people act in mindless conformity, and peaceful people act as warriors. Dramatic visual images of the enemy on posters, television, magazine covers, movies, and the Internet imprint powerful emotions of fear and hate.

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