The Age of Surveillance Capitalism by
Shoshana Zuboff, 2019, Excerpts
Rosalind
Picard eventually became part of this new emotion detection industry with a
company called Affectiva. By 2016, Rana El-Kaliouby was Affectiva’s CEO,
redefining its business as “Emotion AI” and calling it the next frontier of
artificial intelligence. The company had raised $34 million in venture capital,
included 32 Fortune 100 companies and 1,400 brands from all over the world
among its clients, and claimed to have the largest repository of emotion data
in the world, with 4.8 million face videos from 75 countries, continuing to
expand its supply routes with data sourced from online viewing, video game
participation, driving, and conversation.
This
is the commercial context in which Kaliouby came to feel that it is perfectly
reasonable to assert that an “emotion chip” will become the base operational
unit of a new “emotion economy.” She speaks to her audiences of a chip embedded
in all things everywhere, running constantly in the background, producing an emotion
pulse.
Affectiva:
https://www.affectiva.com/
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