The Age of Surveillance Capitalism by
Shoshana Zuboff, 2019, Excerpts
The
program of emotional rendition began with MIT Media Lab professor Rosalind
Picard and the new field of computer science that she called “affective
computing.” She was among the first to recognize the opportunity for a
computational system to automate the analysis of Ekman’s facial configurations
and correlate micro-expressions with their emotional causality. The idea was
creating software modules capable of detecting emotions, expressions or other
characteristics of a user from image information.
She
also noted the possibility of intrusive workplace monitoring, and she voiced
reservations about the possibility of a dystopian future in which “malevolent”
governmental forces use affective computing to manipulate and control the
emotions of populations. By early 2014, Facebook had already applied for an
“emotion detection” patent designed to implement each of Picard’s fears.
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